FAQs
You've got questions. Good. Here are the ones photographers ask me most before we work together, answered honestly, without the runaround.
Do you work with photographers specifically?
1
Yes — and not just as a niche. Photographers are the core of what I do at The Brand Darkroom. I started as a photographer myself, so I understand the business from the inside: the client journey, the booking cycle, the way sessions are priced and positioned, and what actually makes a photography website convert. You won't spend half our project explaining what a gallery delivery is.
I already have a website. Can you still help me, or is this only for people starting from scratch?
2
Already having a website is actually the most common starting point. Most photographers I work with have a site that exists but isn't working — it's not ranking, it's not converting, or it just doesn't feel like them anymore. We can audit what you have, rebuild what needs rebuilding, and leave what's already working. You don't need to blow it all up to see real results.
What platforms do you work on?
3
Squarespace and Showit, primarily. Both have their strengths depending on how you work and what you need. If you're not sure which one is right for you, that's something we can talk through before you commit to anything.
Is The Brand Darkroom the right fit if I'm just starting my photography business?
4
It depends on where you are. If you're brand new and still booking your first handful of clients, the Full Exposure Framework (my SEO course) is probably the better starting point — it's designed to help you build a strong foundation without the investment of a full custom project. If you're past that stage and ready to build something that actually grows your business, let's talk.
What's actually included when we work together on my website?
5
That depends on the offer. The Fully Developed package is the full thing — custom design, copy written for you, SEO built in from the start, all of it. The Development Day is a single focused session where we handle your copy and SEO foundation in one day. The Full Exposure Audit is a deep dive into what your current site is and isn't doing. Each offer is scoped differently, so the best place to start is the services page if you want the breakdown, or an inquiry if you want to talk through what actually fits.
Do you write the copy for my website, or do I have to provide it?
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For the Fully Developed package and The Development Day, yes — copy is part of the work. I write it based on your intake, your voice, and your client experience. You don't hand me a blank page and I don't hand you a template. For the audit, copy rewrites are included as part of the recommendations so you know exactly what to change and how.
How long does a project typically take?
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The Fully Developed package runs 2 to 4 weeks depending on the scope and how quickly we move through the intake and feedback process. The Development Day is exactly what it sounds like — your copy and SEO foundation, delivered by end of day. Turnaround times are always confirmed before we begin.
Yes. Payment plan details are included on the individual service pages. If you're looking at the Full Exposure Framework course, a 3-payment plan is available.
8
Do you offer payment plans?
What does SEO actually mean for a photography business?
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At its most practical: it means showing up when someone in your area searches for a photographer like you. That involves the words on your pages, how those pages are structured, how your site signals to Google what you do and where you do it, and whether the right content exists to bring the right people in. It's not magic and it's not fast, but it's the one marketing channel that keeps working without you paying to maintain it.
How is SEO for photographers different from general SEO?
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The search behavior is different. People don't search "photographer" — they search "Greenville SC newborn photographer" or "in-home family session photographer near me." The local and session-specific nature of photography SEO means the strategy looks different than what works for a national e-commerce brand. That specificity is something I understand because I've lived it on my own photography site.
Can you help me rank on Google in my specific city or region?
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That's exactly the goal. Local SEO for photographers is the backbone of almost every project I take on — whether it's a full site build, an audit, or the SEO course. Geographic relevance, session-specific pages, Google Business Profile optimization, and the right content structure all work together to make that happen.
I've heard that AI tools like ChatGPT are changing how people search. Does that affect my photography website?
12
It does, and it's worth paying attention to. More people are asking AI assistants questions like "who is the best newborn photographer in [city]?" instead of clicking through a Google search. The businesses that show up in those answers tend to be the ones with clear, well-structured websites that answer specific questions, have strong local signals, and are mentioned by other credible sources. The good news: solid SEO and good GEO (generative engine optimization) overlap significantly. If your site is built right, it works for both.
Still Have Questions?
If what you're looking for isn't here, the inquiry form is the fastest way to get a real answer. I read every one.