The Brand Darkroom
Branding, Website & Marketing Tips for Photographers
Branding, websites, and marketing insights written specifically for photographers building businesses they're proud of.
How to Choose a Photography Website Template: 7 Things to Check Before You Buy
Before you buy a photography website template, check these 7 things: SEO, mobile, blog setup, inquiry path, and more. Includes a quick buyer's checklist.
How to Run Your Own SEO Audit as a Photographer (Before You Call In Help)
A 7-step, do-it-yourself SEO audit photographers can run in under an hour, plus how to know when it's time to call in help.
Squarespace vs. Showit for Photographers: Which Platform Actually Wins for SEO?
Squarespace or Showit? Here's the honest, SEO-focused breakdown photographers need before choosing a website platform.
What Is a VIP Day, and Does Your Photography Business Need One?
eard the term "VIP day" but not sure what it actually means? Here's what a VIP day is, what it isn't, and how to know if your business needs one.
The Photographer's Guide to Client Reviews and Testimonials (For SEO, Not Just Vanity)
Client reviews aren't just nice to read, they're a local SEO tool. Here's how photographers can use reviews to actually rank higher and book more.
When to Rebrand: Signs Your Photography Business Has Outgrown Its Website
Cringing when you send your own website link? Here are the real signs it's time to rebrand your photography business, not just redesign it.
Instagram vs. SEO: Where Should Photographers Actually Spend Their Marketing Time?
Should photographers focus on Instagram or SEO? Here's the real difference between the two and where your marketing time actually pays off.
The Exposure Triangle Every Photography Business Needs (Not Just Every Photo)
Website, SEO, and paid ads work like the exposure triangle: balance all three and your photography business keeps growing. Here's why the mix matters.
How to Choose a Photography Niche (Without Boxing Yourself In)
Not sure whether to niche down as a photographer? Here's how to pick a specialty that helps your SEO, your marketing, and your bookings.
HoneyBook Setup for Photographers: Done-For-You CRM & Automation
Stop losing leads to a slow inbox. We build your entire HoneyBook pipeline, contracts, and automations for you. Done in a day, ready to run.
5 Free SEO Fixes You Can Make to Your Photography Website This Week
Five small SEO fixes that actually move the needle for photographers, plus a free 5-day email course to walk you through each one.
Website Redesign vs. Refresh — A Simple Checklist
Not sure if your photography website needs a full redesign or just a refresh? This simple checklist helps you figure out which one you actually need.
Why We Built The Content Room
Know you should be blogging but never have time? Meet The Content Room, our done-for-you monthly blog retainer built specifically for photographers.
Google Business Profile Optimization for Photographers
Want to show up in local Google searches? Here's how photographers can optimize their Google Business Profile to get found by nearby clients.
Is Pixieset Good for SEO?
Can a Pixieset website rank on Google? Yes. Here is an honest look at what Pixieset can and cannot do for SEO, and how photographers can get found.
Should You Blog Your Photo Sessions? (Yes, and Here's How to Do It for SEO)
Wondering if blogging your sessions is still worth it in the AI search era? It is, and it might be the smartest local SEO move you can make. Here is how to do it right.
Introducing The Light Meter: A Free SEO Audit Tool for Photographers
Get a free 12-point SEO audit built specifically for photographers. Introducing The Light Meter, a new tool from The Brand Darkroom.
The Blog Post Strategy That Brings Photographers Consistent Inquiries
Blogging works when you blog with intention. Here's the three-post strategy that brings photographers consistent search traffic and keeps inquiries coming in all year.
How to Use Pinterest to Drive Traffic to Your Photography Website
Pinterest content compounds. A pin you post today can still be driving traffic to your website two years from now. Here's how photographers can actually use it to book more clients.
Should You Run Ads or Fix Your SEO First?
Ads can fill your calendar fast. SEO builds the foundation that keeps it full. Here's how to know which one your photography business needs first.