The Website Designer for Photographers Who Gets It, Because She Is One.

Hello, I'm Erin.

Photographer & Designer

A smiling woman holding a closed silver MacBook laptop, wearing a beige sweater and a gold necklace, with long wavy brown hair, standing against a black background.

The person who figured out how to rank her own website and couldn't stop talking about it.

A minimalistic home office with a white desk, white office chair, and a computer monitor. The desk has a gold desk lamp, a white vase with dried pampas grass, and a container with pens. Large windows with a view of a backyard with green trees and a patio are in the background.

Behind the Brand

I built The Brand Darkroom because I kept getting the same DMs.

"How is your website always coming up first?" "Can you look at my site and tell me what's wrong?" "Wait — you designed that yourself?"

I'm a working lifestyle newborn and family photographer based in Upstate South Carolina. I have a Master's degree in Marketing, years of experience running a creative business, and a habit of going way too deep on SEO research at 10pm.

When I started ranking my own photography site for real keywords in real markets, something clicked. I knew how to do something most photographers don't. So I built The Brand Darkroom to do exactly that.

I know what that website feels like.

The one you're embarrassed to send to potential clients.

The one you DIY'd at midnight and haven't touched since. The one that looks fine but isn't doing anything.

I've been there. I've also been on the other side, where my site books clients on its own and shows up before my competitors in search. That gap is exactly what I build for photographers.

WEBSITES FOR PHOTOGRAPHERS

WEBSITES FOR PHOTOGRAPHERS

SEO AND STRATEGY

SEO AND STRATEGY

This is for you if:

  • Your work has grown but your website hasn't caught up

  • You're tired of DIY-ing and getting mediocre results

  • You want someone who actually understands photography (because she is one)

  • You're ready to show up in search and stop relying on referrals alone

  • Probably not for you if:

    • You want a quick fix with no strategy behind it

    • You're not ready to invest in your brand

    • You're happy exactly where you are

I'm rewatching whatever's currently causing drama on Bravo

When I'm not building websites...

I'm photographing newborns and families around Greenville, SC

I'm annoying my husband with new SEO rabbit holes

I'm down a 45-minute rabbit hole Googling how to groom our 3 dogs

Ready to get your BRAND developed?

Your website should be working as hard as you are. Let's build something that actually does.