You Post Every Day.
Google Doesn't Know You Exist.
The Exposure Sprint is 90 days of coaching that gets lifestyle, family, and newborn photographers found by the clients already searching for them. No ads, no funnels, no marketing degree required.
FOUNDING COHORT STARTS NOVEMBER 3. ONLY 10 SPOTS.
Tired of feeding social media just to stay booked?
Maybe you've tried "SEO tips" before, and they were written for e-commerce brands, not photographers. So you closed the tab and went back to hoping the next referral comes through.
THE SPRINT IS BUILT FOR YOU IF
Does this sound like you?
You're a lifestyle, family, or newborn photographer, two to five years into your business.
Most of your bookings come from referrals and Instagram. Google isn't sending you clients.
You want inquiries to find you instead of chasing the algorithm to find them.
You've looked into SEO before, and it felt like a black box built for someone else's business.
"You don't have to go viral. You just need the mom searching Google tonight to find you."
I Did This With My Own Site First
I'm Erin, a newborn and family photographer for 12+ years before I ever designed a website for anyone else. My own site sat on page 4 for "Greenville newborn photographer." I had no agency and no SEO background, just a business that needed inquiries. So I taught myself, applied it to my own site, and moved to page 1, where I still get inquiries from work I did over a year ago.
Now I build and rank sites for photographers full-time. This isn't a framework I read about. It's the one I used on my own business before I ever taught it to anyone else.
“When I learned… that not only is she a website designer but also an SEO expert, it was a no-brainer!"
— Erinn Magin
You're Doing Everything Right, And Still Guessing Where the Next Booking Comes From
You post consistently. Stories, reels, the whole grind. And bookings still feel like a coin flip: the algorithm's mood, a referral coming through, or someone remembering your name from six months ago.
What happens to your bookings the week you don't have time to post?
Imagine an Inquiry That Already Trusts You
Tonight, a mom is searching "[your city] newborn photographer." She finds you on page 1, reads about your process, scrolls your galleries, and fills out your contact form already halfway sold. You didn't pitch. You didn't post. You were just there when she looked.
The Exposure Sprint: 90 Days to Page 1
Built for photographers, not marketers. Over 90 days, you'll:
Learn the exact framework I used to take my own site from page 4 to page 1.
Apply it to your site: your city, your niche, not generic advice.
Get live group coaching + async support so you're never stuck guessing alone.
Work alongside other photographers doing the same sprint.
DAYS 1–30
Foundation.
Site audit, choosing your primary keyword for your city and niche, and your first coaching call.
DAYS 31–60
Build.
Content and local SEO strategy, with hands-on implementation and async support along the way.
DAYS 61–90
Prove & Sustain.
Track your rankings and lock in momentum that doesn't depend on daily posting.
"Does SEO even work for photographers?"
It's a slower build than a viral post, but it doesn't reset every time you stop posting.
"I don't have time for another course."
Good, because this isn't one. It's coaching built around doing the work on your own site, about 2–3 hours a week. And unlike a Reel that's gone in 24 hours, what you build in week 3 keeps working long after the sprint ends.
"What if I do the work and still don't rank?"
Then I keep working with you. That's the guarantee.
Do the work. Get the ranking, or keep going free.
Do the work for 90 days. If you're not ranking on page 1 for your primary local keyword, we keep working with you at no additional cost until you are.
10 spots. One cohort.
Rank by spring.
The founding cohort starts November 3 at a discounted rate! The waitlist gets first dibs.
FAQ
Questions before you join.
Can't find your answer here? Reach out directly — we respond within 48 hours.
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It's built for that — about 2-3 hours a week. Unlike posting, the work compounds instead of resetting every time you stop.
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It's a slower build than an Instagram post, but it doesn't disappear in 24 hours either. Erin's own top keyword still pulls in inquiries today from work she did over a year ago.
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No — referrals keep coming in exactly as they do now. This adds a second, more predictable source on top, so your bookings don't depend on one channel.
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Then we keep working with you at no additional cost until you are. That's the guarantee.
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Graduates can choose to enroll straight into The Exposure Circle, the ongoing home for staying found once the sprint ends.
Stop depending on referrals and the algorithm.
Start getting found.
You don't need more content ideas. You need to be findable. Join the waitlist for first access to the founding cohort.