Ashlyn Taulbee Photography
A complete brand and website build for a Portland family and motherhood photographer ready to show up and get found.
Portland, ORBrandShowitWebsite CopySEO
Where She Was Starting From
Ashlyn came to The Brand Darkroom at a turning point. She had the talent, the clients, and the clarity about who she wanted to serve, but her website wasn't keeping up. Her copy wasn't positioning her experience correctly, her brand had no cohesive visual direction, and she had zero SEO foundation in place. She was essentially invisible to the families searching for exactly what she offers.
She didn't just need a redesign. She needed a complete system built from the ground up: strategy, copy, brand, and search visibility all working together on day one.
THE APPROACH
What We Built Together
Using The Brand Darkroom's Full Exposure Framework, we developed every layer of Ashlyn's online presence from strategy to launch.
Brand Direction
We established a warm, editorial color palette and visual system that reflected the emotional depth of her work without overshadowing it. Every design decision was intentional, cohesive, and built to attract the families she was made to photograph.
Website Copy
Full page copy across every section of her Showit site, written to speak directly to Portland-area mothers, communicate the value of her full-service experience, and guide visitors naturally toward booking. No filler. No generic photographer copy. Every word earned its place.
SEO Foundation
Metadata, page titles, keyword strategy, alt text, and on-page optimization layered in before the site went live — so Ashlyn started ranking from day one instead of playing catch-up.
Strategic Sitemap
Before a single page was designed, we mapped out the full site architecture to make sure the user journey made sense and the right services had the right visibility.
IN HER OWN WORDS
“Erin's expertise and thoughtfulness during the whole process from inquiry to final website was so great and hands on. She was very responsive and helpful. I had so many questions and she was happy to answer. The first draft of the copy/website was nearly spot on with my vision, only minor adjustments needed and it was very easy to give feedback in an efficient manner. When it all came together, it felt like home for my art and offerings to truly shine.”
—Ashlyn Taulbee
DELIVERABLES AT A GLANCE
What Was Included
Custom Showit website design direction
Full website copy across all pages
Brand color palette and visual direction
Strategic sitemap and page architecture
Complete on-page SEO: metadata, page titles, keywords, alt text
GEO-optimized blog content plan
Services page restructured around a tiered collections model
RESULTS
Where She Is Now
Ashlyn launched with a site that finally matched the caliber of her work. Her brand has a clear visual identity, her copy speaks to the right people, and her SEO foundation means she shows up in searches that matter. She went from a website she was making excuses for to one she actively sends people to. She even got an inquiry on launch day!
Ready for a site that actually works as hard as you do?
The Brand Darkroom builds custom websites for photographers who are serious about showing up, getting found, and booking the clients they actually want.
Your website should be working while you're shooting.
If you're still sending people to a site you're not proud of, let's change that. The Brand Darkroom handles the strategy, the words, and the search visibility so you can stay behind the camera.