Sarah Eddlemon Photography
A full website build for a fine art family portrait photographer in Knoxville, TN — designed to show up, stand out, and convert.
Knoxville, TN SquarespaceSEOCopywriting
Where She Was Starting From
Sarah had the portfolio. She had the talent. She had a clear vision for the kind of elevated, heirloom-focused experience she wanted to offer East Tennessee families. What she didn't have was a website that communicated any of it.
Her online presence wasn't matching the caliber of her work. She was showing up polished behind the lens but nearly invisible in search — and the copy on her site wasn't doing enough to help potential clients understand why booking with her was different. The gap between what she offered and what her website communicated was costing her.
THE APPROACH
What We Built Together
Using The Brand Darkroom's Full Exposure Framework, we developed every layer of Ashlyn's online presence from strategy to launch.
Website Copy
Every page was written to reflect the full-service, fine art experience Sarah delivers — from the first visit to the finished wall art hanging in her clients' homes. The copy speaks directly to East Tennessee families who want more than a gallery of digital files, and it walks them through her process with clarity and confidence.
Full SEO Implementation
We laid in a complete SEO foundation before the site went live: keyword research, page titles, meta descriptions, header structure, alt text, and location-based optimization for the Knoxville market. Sarah didn't launch and then think about SEO. She launched with it already working.
Supporting Site Elements
We also built out the details that most photographers skip but clients notice: a testimonials section structured to build trust, a privacy policy, a VIP list popup to start growing her email list from day one, and a custom 404 page that keeps visitors on the site even when they take a wrong turn.
Blog Strategy
A long-form content plan built to compound over time, evergreen topics that drive local search traffic, answer client questions, and position Sarah as the go-to family photographer in her market.
IN HER OWN WORDS
“I chose The Brand Darkroom because Erin made me an offer I couldn't refuse! She'd do all the work, build the website of my dreams, and then teach me how to run it myself.
I had planned on building my own website, thinking it would save a financial investment, but working with Erin saved me something greater!
There's a time and place for learning a new skill on your own, but when you can work with someone who is already an expert, it's a game changer.
My favorite part about working with Erin was the ease of communication, and how she was able to translate my unrefined thoughts and ramblings into a beautiful website that is exactly what I wanted.
My brand new website is beautiful! I couldn't be happier! I would recommend The Brand Darkroom to any photographer who is needing to build a website from the ground up, but also to anyone needing a website glow up.
Working with Erin and her truly lovely & professional personality and tailored expertise - as a family photographer and website designer - was just such a pleasure.
Quality service is somewhat rare these days, but Erin raised the bar. Looking back, the investment I made into my website, my business, and my brand, was 100% worth it!
—Sarah Eddlemon
DELIVERABLES AT A GLANCE
What Was Included
Full Squarespace website build
Complete website copywriting across all pages
Keyword research and local SEO strategy for Knoxville, TN
On-page SEO: metadata, page titles, header structure, alt text
Blog content strategy with evergreen topic plan
Testimonials section
VIP list popup
Privacy policy
Custom 404 page
RESULTS
Where She Is Now
Sarah launched with a site that finally does her work justice. Her copy positions the elevated, heirloom experience she offers in a way that attracts the families who are the right fit. Her SEO foundation has her showing up for Knoxville-area searches that matter. And the supporting pieces — the blog plan, the email list builder, the 404 — mean her site is set up to keep growing long after launch day.
She went from a polished portfolio, invisible website, to a complete online presence built to book.
Your portfolio deserves a website that keeps up with it.
If the gap between your work and your website is costing you clients, let's close it. The Brand Darkroom handles the strategy, the copy, and the SEO so your site can do the work you don't have time for.
A great photographer shouldn't be the internet's best-kept secret.
You've done the hard work of building a business worth booking. Let's make sure the right people can actually find it.