East & Elm Studio
A full-service studio website and SEO foundation for a Fairport, NY family, newborn, and maternity photographer.
Fairport, NYSquarespaceWebsite CopySEO
Where She Was Starting From
Erinn has been photographing families for 14+ years. She started in weddings and built her business in Colorado before coming home to Fairport to open East & Elm. She didn't need to prove she could photograph families. What she needed was a website that showed the whole studio she'd built.
East & Elm is a full-service experience: a real studio, a client closet, design consultations, reveal sessions, and heirloom artwork and albums. [Her previous site made it look like one more photographer with a gallery and a contact form.] Families in Fairport and Rochester had no way to see the difference until they were already in the door.
She needed a site that sold the full experience, not just the session. And she needed a real SEO foundation so Rochester-area families searching for a newborn or family photographer would find her studio first.
THE APPROACH
What We Built Together
Using The Brand Darkroom's Full Exposure Framework, we built East & Elm's online presence from the ground up: strategy, copy, design, and SEO in one build.
Custom Website Design
A warm, timeless design built around Erinn's existing brand. Every page leads a visitor through the East & Elm experience and toward an inquiry, so the site does more than hold a portfolio.
Full Website Copy
Every page written from scratch for families who want their moments held onto, not just remembered. The copy positions East & Elm as a full-service studio and heirloom artwork as the goal, so families understand the value before they ever ask about pricing.
SEO Foundation
Keyword research and on-page SEO for each of Erinn's services (family, newborn, maternity, milestones, branding, and seniors), targeted to Fairport and the greater Rochester area so each service page can rank on its own.
Strategic Sitemap
Before any page was written, we mapped the full site architecture: six dedicated service pages, plus a Membership page, a Client Closet page, and a Journal. Her recurring-revenue offers got the visibility they deserve.
IN HER OWN WORDS
Erin is worth every penny, and then some!!! Her level of skills and knowledge are unmatched!
“Erin is worth every penny, and then some!!! Her level of skills and knowledge are unmatched! The Brand Darkroom was exactly what I was looking for- Erin is very organized and listens intently. She listened and understood all the ideas and choas in my head, and was able to transfer them into not only a beautiful website, but one that communicates visually and clearly. Throughout the entire process, I was blown away by Erin's knowledge, skills and efficiency. Even when I felt like I wasn't communicating well, Erin knew exactly what I was saying, took initiative quickly, and got it done in a way that exceeded my expectations! I felt Erin went above and beyond when I had her help me with some other back end links and things that I didn't know how to do, and she was even so kind to make me loom videos explaining how to use my new website after our project was completed! Now I recommend Erin and The Brand Darkroom to everyone I know. 1000% worth every penny!”
—Erinn M.
DELIVERABLES AT A GLANCE
What Was Included
Custom website design [on Squarespace / Showit]
Full website copy across ALL pages: Home, About, Services, Family, Newborn, Maternity, Milestone Membership, Branding & Headshots, Seniors, Membership, Client Closet, FAQ, Contact, and Journal
Service pages built to explain the full-service studio experience, from design consultation to heirloom artwork
Keyword research and on-page SEO for Fairport and the greater Rochester area
RESULTS
Where She Is Now
East & Elm launched with a site that finally shows the full studio, not just the photos. Families can see the experience before they inquire: the studio, the styling, the reveal, the artwork they'll take home. With every service page built to rank in Fairport and Rochester, she's visible to the families already searching for her.
Ready for a site that actually works as hard as you do?
The Brand Darkroom builds custom websites for photographers who are serious about showing up, getting found, and booking the clients they actually want.
Your website should be working while you're shooting.
If you're still sending people to a site you're not proud of, let's change that. The Brand Darkroom handles the strategy, the words, and the search visibility so you can stay behind the camera.