The Development Day
Website Copywriter
for Photographers
Your full website copy and SEO foundation, written in one day by a photographer who took her own site from page 4 to page 1 on Google.
Your photos are doing their job. Your words aren't.
You've poured years into your craft. Your galleries are gorgeous. But when someone lands on your website, the copy says what every other photographer's says: "capturing life's beautiful moments." Nobody can tell what makes you different, Google can't tell where you work, and the right clients scroll right past.
Maybe you've opened a blank page and stared at it for an hour. Maybe you bought a template and the placeholder text is still there. Or maybe you wrote it all yourself years ago, and it doesn't sound like the business you run today.
You don't need more time to figure it out. You need someone who speaks photographer and Google to write it for you.
A copywriter who's been in your shoes
I'm Erin. I've been a lifestyle newborn and family photographer in Upstate South Carolina for more than 12 years, and I hold a master's in marketing. I'm also a little introverted online, so instead of chasing the Instagram algorithm, I taught myself SEO and rewrote my own website.
My site went from page 4 to page 1 for "Greenville newborn photographer." My calendar filled with inquiries that started with "I found you on Google."
Now I write website copy for photographers so they can do the same. I know what your clients worry about, what they search for, and what makes them hit "inquire." I write copy that sounds like you on your best day, and I make sure Google understands it too.
WHAT'S INCLUDED
What you get from your Development Day
You have been putting this off long enough. Here is who the Development Day is built for.
01
Copy for up to 5 core pages
Usually your Home, About, main session page, Investment, and Contact pages, written to match your layout section by section.
02
SEO titles and descriptions
For every page, so you show up in search with words that make people click.
03
A keyword map
The main keyword for each page, chosen for your niche and location.
06
Schema markup
Ready to paste, so Google knows exactly who you are and where you work.
09
One round of revisions
So it sounds exactly like you.
04
Heading structure
For every page, so Google can read it easily.
07
Image alt text guide
Plus file naming, so your photos help you rank too.
05
FAQ copy
For your main session page, answering what clients ask before they book.
08
A Loom walkthrough
Of everything I wrote and where it goes.
THE PROCESS
How the day works
From application to final delivery, every step is designed to make this feel easy and completely worth it.
IS IT A FIT?
This is for you if...
It works on Squarespace, Showit, Pixieset, and WordPress. Want the new copy installed for you? Add a Refresh Session and I'll put everything in place, SEO settings and schema included, no half-finished files.
Your site looks beautiful but isn't booking the clients you want
You're launching a new site or template and you're stuck on the words
You've changed your niche, pricing, or location, and your site hasn't caught up
You want to show up on Google without becoming an SEO expert
You'd rather have it done in a day than drag it out for months
RESULTS
Photographers I've written for
East & Elm Portrait Studio
FULL WEBSITE COPYWRITING + SEO
“She listened and understood all the ideas and choas in my head, and was able to transfer them into not only a beautiful website, but one that communicates visually and clearly.”
—Erinn Magin
Sari Risbey Photography
FULL WEBSITE COPYWRITING + SEO
“Before starting I was nervous that the website might not fully align with me. My past couple of websites have always felt just a little bit off, but Erin took a deep dive into my personality and brand and it put me at ease. She not only sent me a detailed questionnaire to get started, but also took the time to hop on a video call with me to really talk about my responses and what I wanted for my dream website!”
—Sari Risbey
Ashlyn Taulbee Photography
FULL WEBSITE COPYWRITING + SEO
“The first draft of the copy/website was nearly spot on with my vision, only minor adjustments needed and it was very easy to give feedback in an efficient manner. When it all came together, it felt like home for my art and offerings to truly shine.”
—Ashlyn Taulbee
INVESTMENT
The Development Day
$1,500
PAYMENT PLANS AVAILABLE
One day. Your full website copy and SEO foundation. Done.
Applications reviewed within 2 business days
FAQ
Questions photographers ask
-
A website copywriter writes the words on your site (homepage, about, session pages, investment) so they connect with your ideal clients and lead them to inquire. Because I specialize in photographers and SEO, I also set up your page titles, descriptions, and keywords so you can be found on Google.
-
Yes. The prep work you do ahead of time, plus a full uninterrupted day of writing, is what makes it possible. Most photographers get about 5 core pages in one day, and extra pages can be added.
-
That's the goal. Your questionnaire captures how you talk and what you care about, and you get a round of revisions to fine-tune anything that doesn't feel right.
-
Development Days are limited each month. Apply and I'll share the next open dates.
-
The Development Day covers writing and SEO. If you want me to install everything for you, add a Refresh Session and I'll handle it.
-
Any of them. I write for Squarespace, Showit, Pixieset, and WordPress sites.
-
Nope. I handle the keywords, titles, descriptions, and schema, and the Loom walkthrough shows you what everything is and where it goes.
-
Then Fully Developed, my custom website design service, is a better fit. It includes copy and SEO too.
Ready for a website that
finally says the right thing?
One day from now, you could have copy that sounds like you, speaks to the clients you want, and gives Google exactly what it needs to send them your way.
Apply for a Development Day
Tell me about your business and where you are right now. Applications are reviewed within two business days.