You Post Every Day.
Google Doesn't Know You Exist.
The Exposure Sprint is 90 days of live coaching that gets lifestyle, family, and newborn photographers found on Google by the clients already searching for them. No ads, no funnels, no marketing degree required.
FOUNDING COHORT STARTS NOVEMBER 3 | ONLY 10 SPOTS | ENROLLMENT CLOSES OCT 31
$1,297 or 3 payments of $449 · Page 1 guarantee included
Tired of feeding social media just to stay booked?
Maybe you've tried "SEO tips" before, and they were written for e-commerce brands, not photographers. So you closed the tab and went back to hoping the next referral comes through.
THE SPRINT IS BUILT FOR YOU IF
Does this sound like you?
You're a lifestyle, family, or newborn photographer, two to five years into your business.
Most of your bookings come from referrals and Instagram. Google isn't sending you clients.
You want inquiries to find you instead of chasing the algorithm to find them.
You've looked into SEO before, and it felt like a black box built for someone else's business.
It's not the right fit if...
You want someone to do it all for you. (That's Fully Developed.)
You need bookings next week. SEO builds over months, and then it keeps working. (For faster results, look at Paid Exposure.)
You're not ready to make changes to your own website.
"You don't have to go viral. You just need the mom searching Google tonight to find you."
I Did This With My Own Site First
I'm Erin, a newborn and family photographer for 12+ years before I ever designed a website for anyone else. My own site sat on page 4 for "Greenville newborn photographer." No agency, no SEO background, just a business that needed inquiries.
So I taught myself, applied it to my own site, and moved to page 1. I still get inquiries from work I did over a year ago.
Now I build and rank sites for photographers full-time, and I coach photographers on SEO every week. The Sprint is the same framework I used on my own business, taught the way I wish someone had taught me.
“When I learned… that not only is she a website designer but also an SEO expert, it was a no-brainer!"
— Erinn Magin
What photographers say after working with me
“ just gotta share I got my first inquiry!!”
— Ashlyn, day of her website launch
“ My inquiries are almost all coming from google right now, thank you to Erin, SEO support coach!!!”
— Jagger, SEO coaching student
“I started ranking on page one for my keywords last week…!!!”
— Janelle, SEO coaching student
You're Doing Everything Right, And Still Guessing Where the Next Booking Comes From
You post consistently. Stories, reels, the whole grind. And bookings still feel like a coin flip: the algorithm's mood, a referral coming through, or someone remembering your name from six months ago.
What happens to your bookings the week you don't have time to post?
Imagine an Inquiry That Already Trusts You
Tonight, a mom is searching "[your city] newborn photographer." She finds you on page 1, reads about your process, scrolls your galleries, and fills out your contact form already halfway sold. You didn't pitch. You didn't post. You were just there when she looked.
The Exposure Sprint: 90 Days to Page 1
Built for photographers, not marketers. You do the work on your own site, with me guiding every step.
What's included
What it means for you
12 live group coaching calls
Call Replays
The Sprint lessons in Squarespace Courses
Your site Audit
The page 1 guarantee
Bring your site, your questions, and your roadblocks. We work on real pages, not theory.
Miss one? Watch it the same day.
Short, step-by-step lessons for each phase, written for photographers.
Support between calls
Private cohort community
Stuck on a page title or a Google Business Profile setting? Ask, and I'll answer within 48 hours.
Nine other photographers doing the same work at the same time.
Before week 2, I review your site and flag what's holding it back.
Not on page 1 for your primary local keyword by day 90? I keep working with you at no extra cost.
The 90 days
DAYS 1–30
Foundation.
Your site audit, choosing the one keyword for your city and niche that matters most, and fixing the page titles, headings, and homepage copy Google reads first.
DAYS 31–60
Build.
Service pages that match what your clients search for, your Google Business Profile, and the local signals that get you into the map pack.
DAYS 61–90
Prove & Sustain.
Blog posts that bring in searchers and send them to your booking pages, tracking your rankings, and a plan to keep climbing after the Sprint ends.
Time commitment: about 2 to 3 hours a week, including calls.
"Does SEO even work for photographers?"
It's a slower build than a viral post, but it doesn't reset every time you stop posting. Here's what a photographer I coach shared a few months after she started making changes to her site:
"I don't have time for another course."
Good, because this isn't one. It's coaching built around doing the work on your own site, about 2–3 hours a week. And unlike a Reel that's gone in 24 hours, what you build in week 3 keeps working long after the sprint ends.
"What if I do the work and still don't rank?"
Then I keep working with you. That's the guarantee.
Do the work. Get the ranking, or keep going free.
Most SEO help ends when the program ends, whether you're ranking or not. Mine doesn't.
If you do the work for 90 days and you're not on page 1 for your primary local keyword, I keep working with you at no additional cost until you are.
What "doing the work" means:
Attend or watch every coaching call, complete each phase's action steps on your site, and keep your Google Business Profile active. We choose your primary local keyword together in the first 30 days. [Add anything else you'll require, like a minimum number of blog posts.]
10 spots. One cohort.
Rank by spring.
The founding cohort starts November 3. This is the only round at this price. Future cohorts will be $1,997.
10 of 10 spots left · Enrollment closes Oct 31 at midnight ET
90 days of live SEO coaching for lifestyle, family, and newborn photographers. Get your website found on Google by the clients already searching for you. Founding cohort starts November 3. Page 1 for your primary local keyword, or we keep working together at no extra cost.
FAQ
Questions before you join.
Can't find your answer here? Reach out directly — we respond within 48 hours.
-
It's built for that. Plan on about 2 to 3 hours a week, including calls. The work compounds instead of resetting every time you stop.
-
Yes, and it's a slower build than an Instagram post. It also doesn't disappear in 24 hours. My own top keyword still brings in inquiries from work I did over a year ago.
-
No. We work on the site you already have.
-
Yes. Google cares about your words, titles, and structure, and every platform lets you change those.
-
No. Everything is explained in photographer language, step by step, and you can ask me when you're stuck.
-
Replays go up within 24 hours, and you can drop your questions in ahead of time.
-
If you've done the work, I keep working with you at no additional cost until you are. That's the guarantee.
-
Yes. 3 monthly payments of $449.
-
Graduates can move straight into [The Exposure Circle], the ongoing home for staying found once the Sprint ends.
Stop depending on referrals and the algorithm.
Start getting found.
You don't need more content ideas. You need to be findable. In 90 days, you can have a website that shows up when the mom in your city searches tonight, and keeps showing up whether you posted this week or not.
10 founding spots. $1,297. Page 1, or I keep coaching you.